Making its second debut in one of the hottest cities on the east coast, the SLS Hotel will open another renowned Philippe Starck design in April of 2012 in South Beach, FL. Under the direction of Starck and the team at SBE, Avenue will assist in bringing this avante garde and ultra chic vision to life. The hip guestrooms, playful interiors and enviable poolside real estate will make this new property the hottest destination on the strip.